If you are walking around the streets of Kigali, you will immediately notice that you are surrounded by Toyota braded vehicles. Toyota is the most popular brand in Rwanda and by far it dominates the car markets in the country. The core reasons for the dominance of Toyota in the Rwandan market are the easily availability and cheap price of spare parts as well as the availability of garages that handle minor servicing and maintenance, paint as well as heavy maintenance of those vehicles. Recently, the models Toyota Yaris and Toyota Corolla are the most widely wanted in the market. Models such as Toyota Yaris compact and Toyota Avensis are very popular due to their lower price and low fuel consumption; their small size also makes them easy for parking.

RAV4 , Land Cruiser and Hilux are among the top popular higher cost Toyota brands in Kigali, as well as Mercedes-Benz C-Class, Volkswagen Golf, and latest models of other brands.

Brands such as Hyundai, Nissan, Mercedes, Kia, Mitsubishi, Land Rover, etc. also have significant share in the Rwandan market. However, due to their expensive price, high price of spare parts, uneasy access to garages of some of these brands, relatively higher fuel consumption, re-sale value, etc. they are less popular.

In recent years, many people are now turning into buying pickup trucks over light sedan or compact vehicles. Toyota, Mitsubishi and Nissan are among the most popular pickup trucks in the market.


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